Value Chain Glossary: End Markets
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End Markets
The final consumers of a product that determine the characteristics—including price, quality, quantity and timing—of a successful product or service. An end market is where the end-user is located, meaning the individual or organization for whom the product or service has been created, and who is not expected to resell that product or service. For example, creating a consumer product may entail many transactions between various value chain actors, but the end market is where the product becomes available for purchase by the consumer. For a business-related product or service, the end market is where the sale occurs to the organization that will use the product or service in its own operations. The terms destination market, target market and final market are often used interchangeably with end market.
Related Articles
- End Markets
- End Market Analysis
- Market Assessment:Export Markets for High-Value Vegetables from Tanzania. Neven, David. July, 2007.
- Presentation: The Power of End-Markets: Translating Market-Led Development into Practice. Ted Barber. April, 2008.
- Briefing Paper: Engaging End-Market Buyers in Value Chain Development. Barber, Ted. July, 2008.
- End Markets Resource page
- In-Depth Market Analysis and Bottom-Up Business Environment Reform. DAI. October, 2008.
