MAIN PAGE
I. Value Chain Framework
A. End Markets
1. End Market Analysis
a. Backward Market Research Process
b. End-Market Research Mix
c. Guides for Interviews and Focus Groups
d. Tools for End Market Analysis
1. Phase 1 Tools: Context
2. Phase 1 Tools: Channels
3. Phase 1 Tools: Customers
4. Phase 1 Tools: Competitors
5. Phase 1 Tools: Choices
6. Phase 1 Tools: Communications
7. Phase 2 Tools: Competitors
8. Phase 2 Tools: Choices
9. Phase 2 Tools: Communication
e. Engaging End-Market Buyers
B. Business Enabling Environment
C. Vertical Linkages
D. Horizontal Linkages
E. Supporting Markets
1. Value Chain Finance
2. Information and Communications Technology
F. Value Chain Governance
G. Inter-firm Relationships
H. Upgrading
II. Project Cycle
A. Value Chain Selection
B. Value Chain Analysis
C. Competitiveness Strategy
D. Design and Implementation
E. Monitoring and Evaluation
III. Resources
microLINKS Enterprise Development Pages
